A.4 Further database models and database analysis
A.4.10 Compare the different forms of discovering patterns using data mining

Social impacts and ethical considerations when data mining
The following articles discuss some of the potential drawbacks of data mining, and thus cover AIM 8: "An awareness of the social impacts and ethical considerations when data mining."
- Websites Vary Prices, Deals Based on Users' Information
- How technology opens the door for personalised pricing
- How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
- They Know What You're Shopping For
- How Companies Learn Your Secrets
- Tracking adverts set to jump across gadgets